Recent Presentation on Social Intelligence

Below is a video presentation of a recent talk I gave on the topic of Social Intelligence.  Looking at how to leverage Social Media Data via business intelligence methods yields some fantastic insight.  This insight is Social Intelligence.  The presentation is a walkthrough of what that really means.  Once you have watched the presentation, if you’d like more information please don’t hesitate to let me know.  We are doing a lot of exciting stuff in this area with our partner Project X Labs.

You can watch the video below or head over to the Insegni Centre video channel as well.

Presentation on Social Intelligence from Insegni Centre on Vimeo.

Categories: Business & Technology, Business Intelligence, Social Media, Strategy

Tags: , , , , , ,

16 replies

  1. I had no idea you could get that kind of info from Facebook.
    Really amazing. Thanks for posting your slides.

  2. That is brilliant. Didn’t know so much info could be access and analyzed from Facebook

  3. That is so cool!

  4. Brilliant presentation!

  5. This is a marketing dream!!!!
    Where can I get more info?!

  6. I just downloaded Wisdom for my iPad. I’m speechless. Great presentation.

  7. How can you correlate the social data with the enterprise data? That would seem impossible.

    • Part of the MicroStrategy offering requires a component called Gateway. You also use an enterprise version of Wisdom.

    • Bryan – Thoro is correct. You need to utilize the Gateway product from Microstrategy as well. Of coure, when correlating social data with your enterprise data, you would have to identify what your common key would be. For example, Location (country, City). It could be age or gender. Whatever you have in your enterprise data you would have to find something in the social data to be an equivalent key. If you want to get down to the customer level, then the app you would create/deploy would require some identifier in it like a customer account number. Then you could correlate your enterprise data to the social data right down to the individual.

  8. Thanks for the kind comments everyone. Glad you’ve enjoyed the presentation.

  9. This is amazing. Thanks for sharing.

  10. What terrific presentation. I would love to hear you speak live. Do you ever speak in new york?

  11. That is powerful but are people really surrendering their Facebook info just to use an app? That seems weird to me.

  12. I stumbled on your blog today and it is great. Like the ‘voice’ you give to making IT understandable. This presentation on social intelligence blew me away. Very well done!
    Look forward to reading more.

  13. Your question is more atporpriape for the “What Does the Bible Say About It?” section and has been answered there in the post titled “Will the World End December 21, 2012?”

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