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Social Media is About Conversation
It came up in conversation twice in the month of August the discussion of social media and its use in the enterprise. In both instances the people I was having lunch with were telling me about the social media strategy their respective organization had put into place. As 
I listened it dawned on me that the discussion was entirely about the tools being used.
“This is what we’ve done with Facebook” “
This is how many Tweets we are doing each day.”
“This is why we aren’t blogging.”
After a while I asked each of them the same question “What was the overarching objective in your social media strategy?”
The first person I asked replied “Well we didn’t really put together a strategy, because we knew what we wanted.”
The second person I asked two weeks later replied “Our strategy was to start using social media!”
After I’d had these two lunch conversations I sent emails to each of them and thought it would be worthwhile sharing some of the themes in this blog post. Quiet simply, social media is about starting & nurturing a dialogue with your audience (customers / prospects / employees / potential new hires / vendors).
