Category Archives: Insegni Centre

Insegni Centre and Project X Labs Announce Joint Social Intelligence Offering

I’m so thrilled today to be announcing that Insegni Centre has partnered with Project X Labs to create a joint offering in the area of Social Intelligence, called LikeInsight.

Social Intelligence you ask?  Think Social Media Data + Business Intelligence!

I look forward to sharing a more detailed post tomorrow with snippets from an upcoming presentation I am giving.

In the meantime, to read the press release, please click here or read below.

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TORONTO, Feb. 15, 2012 /CNW/ – Project X Labs Ltd and Insegni Centre Inc. today announced a new solution that brings together Social Media Data and Business Intelligence (BI).  The solution, called LikeInsightTM, aligns Social Media strategy, social data and a company’s existing data assets to increase the insights available to organizations.

As with all BI visualization solutions, richness of data and relevance is crucial.  Social data provides a level of relevance from some of the most active sources of data that enrich the sentiment analysis. Through this innovative solution, LikeInsightTM allows organizations to segment their Facebook fans based on their interests and motivations, developing a never before available picture of their customers’ online sentiment.

Leveraging a jointly integrated process for business intelligence strategy and delivery, Project X Labs Ltd. and Insegni Centre Inc. have a solution to enable social insight for organizations in a way that has not been previously possible.

“Everyone is talking about Big Data. Working together we have built a solid framework to readily take advantage of some of the rich data that is available for our clients,” said Stephen Hayward, president of Project X Labs. “By partnering with Insegni Centre we’re able to take their proven strategic approach and Social understanding, combine it with our Rapid Results business intelligence visualization tools and create real results for current and new clients.”

“Social media usage by companies has been predominately a one-way marketing channel,” said Michael Ianni-Palarchio, Founder of Insegni Centre.  “The strategy of leveraging social media data has been an increasing business priority, and partnering with Project X Ltd and Project X Labs, a leader in business intelligence development and deployment, allows us to move clients from Social Media data strategy to Social Media Insight reality.”

For more information on LikeInsightTM and how your organization can tap into the insight of your customers’ social media data, request a demonstration and an initial consultation.

About Project X Labs
Project X Labs combines innovative product development with rapid results thinking to bring global customers business intelligence and data visualization software products. Focused on breaking down the barriers around enterprise scale software and delivering solutions that show results in weeks, not months, Project X Labs is redefining access to business intelligence for every size company.   Project X Labs is a wholly owned subsidiary ofProject X Ltd. They can be found at www.pxlabs.ca.

About Insegni Centre Inc.
Insegni Centre is a strategy advisory firm that specializes in assisting organizations develop strategic positions across a wide variety of business technologies and solutions.  With a focus on understanding business objectives and ensuring that IT initiatives are strategically aligned to enable those goals, Insegni Centre utilizes an approach that focuses on rapid innovation to obtain strategic differentiation.  In the area of Business Intelligence (BI), Insegni Centre works to provide the strategic framework that allows companies to identify BI opportunities within their organization, develop their BI Vision & Objectives and define their BI Requirements.  To find out more visit us atwww.insegnicentre.com .

For further information:

Stephen Hayward - shayward@pxltd.ca  – 416.422.8900 ext 201
Michael Ianni-Palarchio - mip@insegnicentre.com - 416-900-1055 ext 100

The Creation of Insegni Centre

It’s been a busy few weeks since I ventured back out into being an entrepreneur and started my own consulting company, hence the lack of blogging.  Besides being busy, it’s been incredibly exciting and I look forward to getting back to blogging to share technology and strategy insights with you.  Stay tuned as well for some interesting announcements over the next short while!

Insegni Centre was created out of the idea that in order for companies to truly realize the value of technology, they need to approach it strategically. By starting with business goals & objectives and assessing where in the technology spectrum a company falls, the Insegni Approach to strategy will allow organizations to experience the rapid realization of value from their IT investments.

The word Insegni is Italian for “teach” and that is the crux of our approach, where members from our client teams teach us about their business and we in turn bring knowledge & resources for technology usage. Our goal is to learn quickly, foster mutual learning between our clients and our team, and to ultimately create innovative strategies for leveraging technology. It is a client-centric approach where we integrate members of the client team and the Insegni team so that an intimate understanding of the business is coupled with the best practices of strategic IT. The Insegni Approach delivers the rigor of classic strategy, coupled with a nimbleness and creativity that organizations demand in today’s dynamic marketplace.

As I said earlier, stay tuned for some follow-on exciting news including a new joint-service offering in the area of social media and business intelligence,  the launch of an upcoming strategy book and the creation of an innovation centre where clients can come onsite and participate in our unique strategic workshops to create breakthrough innovation strategies for their use of technology to create new advantages in their businesses.

Thanks to everyone who have been so supportive and enthusiastic about this new venture!

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